The property at 2 Vico Terrace was a semi-detached house situated on the Vico Road with stunning views of the sea. It had been on the market for quite some time and, by virtue of the location, had attracted a good deal of interest but there appeared to be difficulty in converting that interest to serious offers. This delayed the plans of the vendor who wanted to redeploy the asset in this “empty nest” and let someone else enjoy the house.
Realising these difficulties Des Lalor Auctioneers were engaged to refresh the marketing of the property and sell the property for a figure which was considerably higher than the general market expectation prevailing at the time.
Des Lalor Auctioneers advised on steps to be taken to increase the appeal of the property and commissioned the production of a quality video which attracted interest and resulted in viewers from Europe, Australia and America. The promotional efforts resulted in the property being featured in a feature write-up in what is now the International New York Times. The patience and expertise of Des Lalor Auctioneers resulted in the property going Sale Agreed for 25% more than the presumed value of the property at the time.